• The content created by Different Class photographers, videographers, and writers is intended for use exclusively on Different Class channels (social media, magazine, website, newsletter, etc.).
• We encourage our partners to share or repost our content from our original social media posts.
• If a partner wishes to use the content directly on their own channels, an additional financial agreement will be required. Please contact us to discuss this further.

We work exclusively with our formats.

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• OVERVIEW ARTICLE

This is a curated selection of artists and events from your program, chosen by the Different Class team. We highlight 5 items, providing a brief 5-line description for each. The text will be paired with images or videos either sourced online or taken from the press package. These overview articles are published exclusively on the Different Class website.

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• NEW MASTER ARTICLE

In this series, we invite an emerging artist from our community to visit or attend an exhibition or performance of one of our partners. In this case, we link the young artist with the work to be seen and highlight their point of view. The introduction and the first questions talk about the artist and their work, while the bigger part of this interview, handles the exhibition or performance. In this format, we want to make museums more accessible and encourage our members to visit (since the event is featured on our agenda).

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Examples:

https://www.differentclass.be/editorials/the-modern-pilgrimage-of-a-contemporary-artist-di8uv 

https://www.differentclass.be/editorials/drawing-to-navigate-the-world-nza3h

https://www.differentclass.be/editorials/the-great-narratives-of-the-human-condition-t9xig 

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• FEAT. ARTIST ARTICLE 

This series highlights an artist connected to a specific event on our agenda. The interview and photo shoot takes place in the artist's home, studio, or workspace, offering a behind-the-scenes glimpse into their daily routines.

The primary focus is on the artist and their work, with one or two questions touching on the event they’re participating in.

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Examples:

https://www.differentclass.be/editorials/celebrating-the-power-of-anger-xf59s 

https://www.differentclass.be/editorials/the-bliss-of-working-with-friends-oc9ay 

https://www.differentclass.be/editorials/in-the-midst-of-it-all-kkd4m 

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• ENCOUNTERS

In this series, we bring together an established artist featured in one of our pIn our Encounters series, we host a conversation between two more established artists from our community who share an overlap in their work. One of the artists can be suggested by our partner. Rather than a double interview, Encounters leans more into a conversation format, so the focus is the interaction/‘encounter’ between the two artists with a focus on the linked event by our partner.

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Examples:

https://www.differentclass.be/editorials/finding-where-we-belong-uyk9o

https://www.differentclass.be/editorials/a-transformation-is-going-to-happen-ookeu 

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The last 3 formats can be executed as:

• a video of 65-90 sec. to be posted on the DC channels as an Instagram reel, story or on TikTok

and/or

• a written interview accompanied by a photoshoot, to be posted on the DC website, Instagram feed and Instagram stories.

At Different Class, we focus on the interests of our core audience—young (18-30), diverse, local artists, members, and followers. Our platform serves as a stepping stone for collectives, organizations, and emerging talents, and that’s what drives us forward.

We operate with the community at heart, aiming to build a strong network for independent artists, their fans, and their supporters. Our goal is to create a space where collaboration thrives and everyone’s voice matters.

We’re always open to innovation and change, working together to ensure our network benefits everyone involved. Different Class is not about pretension—it’s for those who genuinely love art and music in all its forms. We keep things light, approachable, and inclusive.

At Different Class, we celebrate artists of every kind—musicians, dancers, photographers, videographers, and more. Our community is diverse, with a range of talents, experiences, and passions that make it unique and strong.

We appreciate the polished, but we’re more excited by the messy. We shine a spotlight on those who dare to challenge norms, to push boundaries, and to experiment. It’s this boldness and creativity that fuel our passion for art.

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Read more about our brand, values, voice and look on the website.

• Once the partnership is agreed and signed, we'll discuss the editorial process with the DC team.
• We’ll propose the artist(s) we’d like to work with.
• Once agreed, our editor will contact you to schedule an appointment with all parties involved (if needed).
• After the shoot and interview, we’ll share the content and prepare a review by the partner and the artist. We allow one round of feedback from the partner/artist.
• After processing the feedback, we’ll share the final publication date with you, along with links to reshare the editorial.